The report we compiled for Prada was a result of an investigation into this World-wide fashion label. The report analyses the identity of Prada; how the brand was created, how it became so successful; who its consumers are and the most importantly, defining 'Prada-ness'.
For this report to be successful it must also look, feel and be Prada. This report gave a knowledge base and provided a design brief for the development of future Prada product concepts.
Following this report and the direction of 'Fashion Technology' with Prada we developed a concept for the market in 10 years time. A piece of jewellery that could be used to store all financial information and an Oyster travel card (for transport in London) using RFID (Radio Frequency Identification) technology was designed and built for the brand.
We were responsible for both the research and design of this brochure.
