Role: Senior Designer (contractor)
Responsibilities: I worked directly under the Head of Design, offering both support and lead on predominately digital projects for the teams located in Tel Aviv and Rhode Island. Under Abacus HP there were two divisions, namely CBD Medic (consumer) and CBD Clinic (B2B) before the company was acquired by Charlotte’s Web. Each company had unique brand messaging and my role was to incorporate this into each project that I was involved with.
Some of the projects that I led: