JCB
JCB is one of the world's top three manufacturers of construction equipment and employ over 8,000 people on 4 continents.

Vast research was carried out on JCB and their competitors in order to create this document for them.

We then had to determine which direction JCB were going to take in the next 5 to 10 years from now and conceptualise a new product to fit in their range.

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